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TV ads?

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Noah Werka
 
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Post Posted November 25th, 2017, 3:29 pm

Just saw an ad for Firefox on The Idiot Box. I don't ever remember seeing an ad on TV for a browser of any kind? What's up with that?

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Post Posted November 25th, 2017, 10:35 pm

I have seen mention of TV ads for Quantum Firefox 57 a few times in the last 2 or 3 days both here and at SUMO, but never before that I think it was on a Fox network station.

I wonder if the air time was a contribution to Mozilla and the ad was created as a donation, too.

I sure as hell hope Mozilla didn't use any Firefox user donations to Mozilla to pay for those TV ads.

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Post Posted November 25th, 2017, 10:40 pm

Mozilla makes Millions a year from search deals. I doubt they have to use donations.
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Post Posted November 25th, 2017, 11:48 pm

Omega X wrote:Mozilla makes Millions a year from search deals. I doubt they have to use donations.


And the search deals are supposed to fund further development, support additional paid help, and for funding new projects beyond Firefox, rather than be spent on advertising.


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Post Posted November 26th, 2017, 3:19 am

the-edmeister wrote:
Omega X wrote:Mozilla makes Millions a year from search deals. I doubt they have to use donations.


And the search deals are supposed to fund further development, support additional paid help, and for funding new projects beyond Firefox, rather than be spent on advertising.


.


They aren't exactly advertising during the Super Bowl and all those things are already funded.
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Post Posted November 26th, 2017, 6:43 am

Omega X wrote:Mozilla makes Millions a year from search deals.

$375 million a year from Yahoo alone. Thanks to the botched deal by the ex-Yahoo CEO, it is also not performance or user related.

I reckon that's why Mozilla doesn't give a damn if Firefox is any good or what users think of it, Firefox only has to exist with 1 single user for that revenue to flow in each year.

Bizarrely, under the terms of the same deal, when Yahoo was sold off if Mozilla didn't like the look of the new buyers then they could legally, they didn't, have changed default search engines and still have demanded that revenue each year from whoever bought Yahoo.

I don't think people realise just how incompetent many CEOs of major companies actually are.
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Post Posted November 26th, 2017, 4:50 pm

Noah Werka wrote:Just saw an ad for Firefox on The Idiot Box. I don't ever remember seeing an ad on TV for a browser of any kind? What's up with that?


Google has run ads for Chrome in the past, of the "feel good" see-what-it-can-do-for-you variety. Mozilla's ad is based on speed comparisons, and invites all sorts of holes to be poked into it.

Frank Lion wrote:I don't think people realise just how incompetent many CEOs of major companies actually are.


Incompetent? Sure. But not stupid. Mayer and others have laughed all the way to the bank on their way out.

The stupid ones are the boards that hire the demonstrated failures.

The "falling upward" club is an exclusive one, though.

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Post Posted November 27th, 2017, 7:10 am

The "falling upward" club is an exclusive one, though.

LOL.
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Post Posted November 27th, 2017, 9:17 am

But there's always free advertising...:)
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Post Posted November 28th, 2017, 11:09 am

..and Mozilla chief marketing officer Jascha Kaykas-Wolff ..responds ...
To release Firefox Quantum, our fastest browser ever, we had to bear down and replace many out-of-date and under-performing components. While it was at times difficult, we managed to soldier on, put more weight on our big shoulders, and as a result shipped an incredible product that sparked a huge increase in interest and downloads.

http://chicago.cbslocal.com/2017/11/27/ ... -security/
#KeepFightingMichael

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Post Posted November 28th, 2017, 12:31 pm

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Post Posted November 29th, 2017, 4:36 am

Noah Werka wrote:Just saw an ad for Firefox on The Idiot Box. I don't ever remember seeing an ad on TV for a browser of any kind? What's up with that?

Noah W


MS and Google have advertised before, I'm pretty sure.

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Post Posted December 5th, 2017, 6:26 pm

Frank Lion wrote:Bizarrely, under the terms of the same deal, when Yahoo was sold off if Mozilla didn't like the look of the new buyers then they could legally, they didn't, have changed default search engines...

viewtopic.php?p=14780147#p14780147

Seems now that they did - https://www.bloomberg.com/news/articles ... earch-deal
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Post Posted December 5th, 2017, 6:49 pm

Frank Lion wrote:
Frank Lion wrote:Bizarrely, under the terms of the same deal, when Yahoo was sold off if Mozilla didn't like the look of the new buyers then they could legally, they didn't, have changed default search engines...

viewtopic.php?p=14780147#p14780147

Seems now that they did - https://www.bloomberg.com/news/articles ... earch-deal



Then there's this... https://www.recode.net/2017/12/5/167398 ... earch-deal

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